The interwebs are a’fire with the latest Japanese beauty craze: Bagelheads.

In a fairly disgusting process chronicled by National Geographic Taboo, people are paying to have a large lump of saline injected into their foreheads, which is then sculpted with a single push of a thumb to create a coveted bagel shape.

Keroppy, the, *ahem*, artist responsible for this body modification-gone-insane, says the bagels can be formed anywhere on the body, including “scrotal injections,” an image that may alter breakfast choices for many years to come.

How bagels have become an ideal symbol amongst Japanese hipsters remains a mystery. Though if the trend includes a cream cheese necktie and smoked salmon bowler hat, I think it could spread. Heheheh.