We don’t know how we missed this a few weeks back, since anything related to Jews and sex is definitely our bag:
Lux Cosmetics postergirl Sarah Jessica Parker was given a modesty makeover when Orthodox leaders complained that her billboard showed too much skin. Unilever, Lux’s parent company, figured it was worth the hundreds of thousands of shekels necessary to outfit Parker with a longer skirt and sequined jacket, explaining that “We dressed Sarah Jessica Parker for the winter.”
Power to the people, yo. As much as we appreciate skimpily-dressed star candy, no one should have to be offended while waiting for the bus. Now, if the rabbis could only help us draw trenchcoats and moustaches on those skanky bebe ads all over San Francisco, we’d be stoked.