Boston area Jmericans may want to peel open their eyes on Saturday for Temple Beth Abraham’s “Starbucks Shabbat,” a casual prayer experience designed “to support adults who might feel intimidated about attending Shabbat services because they feel unfamiliar with the liturgy and ritual. Starbucks Shabbat also supports those who find it difficult to get up and out on Shabbat morning without an ample supply of freshly brewed coffee!”
Certainly, synagogues need all the creativity they can muster to get us “casual Jews” out of bed for weekly services, but the association of Shabbat with corporate branding gives us a the kind of nausea we get when we suck down a latte on an empty stomach. No, Virginia, nothing is sacred.
*sigh*. Good Shabbos, caffieneheads.