It started out as a joke, but macher Jeremy Cowan is laughing all the way to the bank: His He’Brew: The Chosen Beer microbrewery/schtick factory is celebrating 10 years in business.

There’s even two new brews for the New Year: There’s Genesis 10:10, a concoction of the original He’brew infused with everyone’s favorite biblical fruit, the pomegranate. (Just who is the pomegranate’s publicity agent? That fruit is so everywhere these days.)

I’m looking forward to a swig of Bittersweet Lenny’s R.I.P.A., at once a tribute to loudmouth genius Lenny Bruce and a revolution in your basic pale ale. Brewed with “an obscene amount of malts and hops” to produce “shocking flavors far beyond contemporary community standards,” Lenny’s R.I.P.A. promises to piss off the neighbors.

Come to think of it, forget this whole nice-brisket-after-synagogue crap. Let’s do Rosh Hashanah right and have a kegger!