Well, this is exciting!

Modern Tribe, the super hip online Judaica shop has a swanky new storefront in downtown Atlanta!

Those of you who live in areas of the country where you just pick up a new menorah or a kabbalah bracelet in between Pilates class and your morning latte, are like, yeah, *yawn*, whatevs.

But we who live in places where our sweet and well-meaning synagogue gift shops are the size of a bathroom stall, the idea of a WHOLE STORE OF JEWISH TSOTCHKES elicits a joyful dance that’s somewhere between twerking and the hora.

Shopping online is fine; it gets the job done. But I would have loved to see these gorgeous Jonathan Adler birds bowls that I bought for my Bro the Doc and his bride as a wedding gift before purchase–when I finally got to touch them in person, I was a little disappointed they didn’t hold more charoseth.

And I’d actually like to try on this adorable Candleschtick sweater to find out if it itches.

But this is the SOUTH, y’all, and Southern Jews accept that our storied history comes with certain limitations. We are so used to paying stupid money for the last box of Chanukah candles that we finding ourselves thanking the manager of Michael’s for designating an entire endcap to paper plates with dreidels on them. (I don’t know what Hobby Lobby’s got going on this year, and I don’t effin’ care.)

Sure, the Modern Tribe store is a four and half hour drive from me, but STILL, same state. Anyone up for a field trip? I’d drive, but the Absurdivan isn’t allowed to leave the city limits.