Those superzealous activists at the People for the Ethical Treatment of Animals were so eager to publicize their boycott of Kentucky Fried Chicken that they seem to have forgotten about the Ethical Premises of Public Relations when they invented the support of Beastie Boys Adam Horowitz, Adam Yauch and Mike Diamond for their cause. The mainstream and Jewish press reported last week that the boys drafted a fax to KFC boss David Novak that turns out to have been completely fabricated by the animal rights activist group. From a note from Yauch/MCA on the Beastie’s official site:
By the look of the letter that PETA sent out, they must have scanned our signatures, photo shopped them neatly in order and then added our names typed in, so that it would look like we drafted and sent the letter ourselves.
So even if their “finger lickin’ icky” campaign is just, how can we believe the PETA PR department at all anymore?